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October 14, 2009
Social Media and Corporations
http://www.deloitte.com/us/2009tribalizationstudyDeloitte is out with a new study on the current use and trends in the usage of social media by corporations. It's interesting. Here are a few soundbites but have a read. If you're a corporate librarian you can see a lot of opportunities here in actually just lurking and capturing information.
2009 Tribalization of Business Study
"Market Shows Signs of Maturation
Several data points indicate continued maturation of the enterprise’s use of communities and social media. While the number of active users and their level of participation have been considered the top measures of success for an online community, this year survey respondents are paying close attention to non-active users or “lurkers” – people who observe the community, but don’t participate in the discussion.
32 percent of respondents are capturing data on how lurkers derive value from the community
20 percent of respondents have set up formal “ambassador” programs, which give outsiders preferential treatment in return for being more active in the community
39 percent of the respondents indicated that more full-time people are being deployed to manage the communities
Rethinking Community Success
Some of the biggest obstacles to creating a successful community are getting people to:
Join (24 percent)
Stay engaged (30 percent)
Keep returning (21 percent)
These can be easily remedied through partnering and new management practices. However, the study indicates that very few companies are taking the steps necessary to overcome these challenges."
"Next Steps
Think tribe – not market segment
Think network – not channel
Think customer-centricity – not company-centricity"
2009 Tribalization of Business Study Highlights Flipbook (134,34 KB) Flipbook; 28-page PDF
2009 Tribalization of Business Study Highlights (222,99 KB) 2-page PDF
Stand-alone libraries are enterprises too and can adapt these corporate strategies to their own needs.
Stephen
Posted by stephen at October 14, 2009 7:46 AM