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July 12, 2009
The Accidental Library Marketer
While I am at ALA, I'll be buying another copy of this new book in the Information Today booth:
The Accidental Library Marketer
I am ego-driven like most 'Type A' librarians and I am quoted in chapter 5 of this new book by Kathy Dempsey. I need a copy for each kid to prove I am not a fool like all kids think their parents are. I'll fail but it's worth a try.
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion."
To learn more about the book before your copy arrives, you can read this blog post:
http://themwordblog.blogspot.com/2009/06/big-news-my-book-will-be-out-on-july-1.html
Stephen
Posted by stephen at July 12, 2009 9:01 AM
Comments
Interesting to see this, Stephen. I often find your blog a good way to find out about new books (including the Library PR book mentioned in a recent entry).
Posted by: Bruce Harpham at July 22, 2009 10:42 AM