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February 3, 2009
Pew's Generations Online
The Pew Internet Project released a major report on Jan. 28:
Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s do not dominate every aspect of online life. For instance:
- Generation X is the most likely group to bank, shop, and look for health information online.
- Boomers are just as likely as Generation Y to make travel reservations online.
- Even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people).
The PowerPoint deck is very interesting too as an executive summary.
Stephen
Posted by stephen at February 3, 2009 11:04 AM