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January 6, 2009
Video (Again)
This is only for streaming video but it's still impressive growth. I suspect that it can be argued that this 'format' is gaining at the expense of broadcast network television (movies and non-current event programming) and DVD/VHS hard copy formats (owned, borrowed or rented). Talking to my own kids, nieces and nephews and other kids over the holidays, I was taken by how much they timeshifted their viewing habits to online and assumed their favourite shows would be available there. Add the impact of set-top boxes, TiVo and NetFlix's new methods and we're already well into a major shift.
Time Spent Watching Video Jumps 40% in One Year
"One way to think about online video is to consider how big a chunk it takes out of our daily lives. The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes of online video in the month of November 2008, up from 195 minutes in November 2007, according to comScore."
More details including Nov. 2008 Nielsen data) is in the link.
Is your library ready?
Stephen
Posted by stephen at January 6, 2009 9:28 AM