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March 4, 2008
Are TV and Video Habits Changing?
Picked up from ResourceShelf.
blinkx had Harris Interactive do a survey for them about television and online video viewing habits. It's very interesting and hints at the changes coming for those libraries that invest in CD-Rom, DVD, YouTube, and other streaming media. I really like the distinction between talkers vs. typers and the concept of virtual double dippers.
Survey Highlights
"A summary of some other highlights from the survey include:
78% of adults who watch television use the web while doing so
35% report doing so often or always
62% of double-dippers surf for content related to what they're watching
40% of them look for products/services that appeared in or were advertised during the program they're watching
39% of them look for upcoming/related events
When it comes to watching video or television content online, twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated content (25% vs. 13%, respectively).
When it comes to finding Internet video content, consumer behavior is almost equally divided between search engines and users going directly to content owner Web sites"
Stephen
Posted by stephen at March 4, 2008 8:48 AM