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November 19, 2007
Marketing Help
Every once in while vendors offer some useful resources. ProQuest has offered help with public library marketing and has recently added an academic library toolkit to its free resources.
I looked over the The "Library Marketing ToolKits" and found them to be a good start and quite neutral - so you can promote the libray and not just one product but acn also promote that product in context. I suspect you'd find this helpful, even if you aren't a ProQuest, CSA or Serials Solutions client.
The question is posed: "How do you remind your user community about the great online resources you offer, when they think all they need is Google?" That's certainly one of the key questions we encounter all the time. The tools and samples in these free kits will help.
For Academic and Public Libraries, the kits include:
- How-to guide on Marketing Your Library’s Online Resources (PDF)
- Customizable flier (including "Where to start first... Free Web vs. Online Databases") (PDF)
- Customizable poster (PDF)
- Customizable ad (PDF)
- Customizable press release template (Word)
- Customizable radio script (Word)
- Digital "commercial" for your library, downloadable to school or library homepage (Flash)
- Sample database descriptions that speak “patron” rather than library language (Word )
Might be worth a quick download - especially if your budget is small and anything can help! You can find them here.
Stephen
Posted by stephen at November 19, 2007 10:34 PM