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April 7, 2007

Marketing Libraries in a 2.0 World

Darlene Fichter's article, "Seven Strategies for Marketing in a Web 2.0 World" is now available online as the cover story in Marketing Library Services.

1. Learn about social media.

2. Create a Web 2.0 marketing plan.

3. Participate! Join the conversation.

4. Be remarkable.

5. Help your library content travel.

6. Be part of the multimedia wave.

7. Monitor engagement and learn as you go.

Well written. Simple read. Good advice.

Stephen


Posted by stephen at April 7, 2007 11:32 PM

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