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January 16, 2007
Blogging and Influence
Darlene Fichter points to this study here.
PR Company Edelman has released a white paper studying blogging around the world. (PDF Available here).
One trend they noted was that more "influencers" are blog readers than "non-influencers". Influencers are vitally important to libraries who depend on word of mouth for most of our marketing and image. For simple 40 pager it's worth thinking about and asking oursleves how we blog in libraries:
1. Are we supporting our long term bond issues lobbying this way?
2. Are we building budget and financing support for our strategies using this?
3. Are we encouraging RSS feeds to our influencers?
4. Are we tracking our building projects with photos to build excitement?
5. Are connecting to the influential hubs in our communities, schools, colleges and enterprises?
6. More and more...
Opportunities abound.
Stephen
Posted by stephen at January 16, 2007 9:27 AM