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December 11, 2006
Audiobooks
I picked up the Oct/Nov issue of AudioFile Magazine: The Magazine for people who love audiobooks in the airport lounge a few weeks ago. It was a pretty good read.
There were some interesting reports on the extent of the audiobook market in the US.
They reported from statistics from the APA 2006 Consumer survey. You can link to that here.
Preferred Audiobook format:
CD 50.4%
Cassette 27.6 %
Digital Download 7.1 %
Other 5.2 %
Audiobook Sources:
Library 51.8%
Purchase 26.2 %
Borrowed from friends 10.5%
Rental 3.3 %
Other 8.2 %
Note the favourable market position of libraries to build on in this space.
Their survey claims to show that 25% of Americans are listening to audiobooks. This is an industry association. the Audio Publishers Association, but it's still interesting.
Stephen
Posted by stephen at December 11, 2006 9:08 AM
Comments
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