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November 7, 2006
Generation Nation: Beyond Millennials
Judy Siess (OPL Plus) pointed me to this good article in DestinationCRM.
Introduction to Generation Nation, http://www.destinationcrm.com/articles/default.asp?articleid=6463
"Read on for fascinating and informative aspects about Generation Nation.
Y Me
Members of Generation Y were the first to mature in a media-saturated, tech-savvy world--here's how to blow past the buzz and get the brand into their brains.
X Ways
Generation X's consumer identity isn't easy to pin down, but a large aspect of successful selling to this crowd involves clarity, honesty, and open communication.
Wild & Crazy
Companies see green in graying Baby Boomers' attitudes and outlook on life.
Elder Effect
Mature consumers are marketing's underserved age bracket, and campaigns usually miss the mark with this cohort. Here's how to fix these efforts' misfires."
Worth a quick read.
Stephen
Posted by stephen at November 7, 2006 6:00 PM