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July 11, 2006
MySpace Moves Into #1 Position for all Internet Sites
OK - I've been saying this is the concept to watch for months and here a few factoids for us to know:
1. "Today Hitwise issued a press release reporting that for the first time, www.myspace.com has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users. To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year."
Hitwise is one of the more reputable trackers of web popularity.
2. From Michael Arrington on TechCrunch: "MySpace has 75 million users (see somewhat dated comparison stats here), 15 million daily unique logins, is growing by a massive 240,000 new users per day, and is generating nearly 30 billion monthly page views (that’s 10,593 page views per second). The number of page views generated by each unique visitor is stunning - clearly these users are very, very passionate about the site, and it’s unclear if they do much else on the web besides hang out on MySpace."
Arrington also reports that Bebo, "which recently raised $15 million from Benchmark Capital, rejected a £300 million ($552 million) acquisition offer from British Telecom Group “a few weeks ago”, according to an insider on the transaction. Bebo’s asking price? North of $1 billion. ... Bebo has been on fire recently, and now has more than 25 million registered users and 3 billion monthly page views. Myspace, for comparison, has 70+ million users and nearly 30 billion monthly page views. The success of Myspace (controlled by Fox Interactive Media) has led to a series of buyout offers on its competitors. Facebook was rumored to have turned down offers nearing $1 billion from Viacom and Yahoo. It looks like Kleiner’s recapitalization of troubled Friendster late last year for a few million dollars may have been a good bet."
3. And, my bad, I can't believe I missed MySpace Books! My radar must be summer wonky.
4. The July 2006 issue of Wired has a useful article on MySpace entitled "His Space". The 'his' here is Rupert Murdoch. Worth the read.
5. Gary at Resourceshelf covers a bunch of recent stats too in this space. Read it here.
6. Lastly Ypulse has some interseting research on the awareness of teens with regard to bad stuff on MySpace. You can read the posting called "MySpace Fear Factor Overblown; Parental Awareness Low" here which has links to the full report too. It is called "Adolescents in MySpace: Identity Formation, Friendship and Sexual Predators: Executive Summary" by Larry D. Rosen, Ph.D., California State University, Dominguez Hills, June 2006.
And if Friendster's recent patent on social networking holds, this is going to be a very interesting space to watch!
All grist for the mill.
Stephen
Posted by stephen at July 11, 2006 3:34 PM