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July 11, 2006
Broadband Still Growing at Home
Broadband Users More Likely to be Internet Technology Early Adopters, Using RSS Feeds and Personal Blogging
NEW YORK– June 21, 2006– Nielsen//NetRatings, a global leader in Internet media and market research, announced today that nearly three-quarters of U.S. active Web users connected at home via broadband in May, growing 15 percentage points over a year ago, when just 57 percent of active Web users relied on broadband connections at home (see Table 1). Research also indicates that broadband users are more likely to make better use of Internet functionalities and newer technologies, such as RSS feeds and blogging.
“Although we are not seeing the explosive month-over-month growth we once were, the market for broadband Internet connection has not yet reached saturation,” said Jon Gibs, senior director of media,
Nielsen//NetRatings. “We’re past the point where decreasing prices and increasing availability will move the needle for providers; the remaining consumers will be pushed to broadband as the Internet continues to move beyond text-based information to a comprehensive source for video,” he continued."
I suspect that active internet use might correlate to active library use. One would hope so anyway. It would be nice to see some research on the relationship.
Stephen
Posted by stephen at July 11, 2006 5:41 PM
Comments
This is a case of the Long Tail being ignored! There is no mention of the lack of access to broadband to rural users and even many urban users. I live in an area with no cable and no DSL service. The only bradband available is satellight that would cost at least $75 a month.
Posted by: Bill Drew at July 12, 2006 10:12 AM