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June 19, 2006
Beer or iPods...
OK - If you need any more proof that iPods are a big trend post-secondary world, read this USA Today piece.
BEER #2- LOSES TOP SURVEY SPOT TO iPOD
"Among the findings:
• iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).
• Drinking beer tied with the college networking site Facebook.com (71%).
• Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).
"We knew iPods were pervasive on campus as a learning and entertainment device, but we didn't see it rating that high," Weil says. "But I don't see any reason for Anheuser-Busch and Coors to worry."
That iPods and Facebook are two of the top three, and several other components of a digital lifestyle are highly ranked (social networking site MySpace was No. 13), suggests "how rapidly Internet-based phenomena can emerge," says Dan Updegrove, vice president for technology services at the University of Texas at Austin."
I always hearted the library before beer. But that was the 70's and we were more into white wine.
Stephen
Posted by stephen at June 19, 2006 12:26 PM