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May 25, 2006

OCLC's College Students' Perceptions Report

OCLC has released a new cut on the original Dec. 2005 Perceptions report.

They've re-cut the data on library use, awareness and use of library electronic resources, the Internet search engine, the library and the librarian, free vs. for-fee information and the “Library” brand from the point-of-view of college students and 14- to 17-year-olds.

Here's a link to College Students' Perceptions of Libraries and Information Resources report.

It's worth checking out the "all-new graphs and additional analysis of how college student data compare to that of total respondents."

"Overall, respondents have positive, if outdated, views of the “Library.” Younger respondents — teenagers and young adults — do not express positive associations as frequently."

This is our future folks.

Stephen

Posted by stephen at May 25, 2006 9:05 AM

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